Thursday, September 27, 2012 - Early September saw the launch of a campaign by JTB, Japan's largest travel agency, targeting Japan's 'senior nature lovers' for the upcoming New Zealand summer season. The campaign is supported by Tourism New Zealand and Air New Zealand. The campaign proposition, loosely translated to be 'New Zealand - the perfect nature resort for adults', has been rolled out across 2,000 of JTB's retail stores with in-store collateral.
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